Why Retailers Participate In The Maryland Lottery

It is possible to find and buy Maryland lottery tickets in a large number of retail locations. Ever wonder why so many retailers sell tickets and scratch off cards for the lottery? Here are the top two reasons for retailers to participate in the Maryland Lottery.

The first reason is an increase in profits collected straight from the sale and redemption of tickets. Retailers who sell tickets are paid a five percent commission on each one they sell. They also get another three percent commission when they redeem tickets. These increases in profits are direct from the lottery commission.

The second reason is increased profits on other sales due to increased traffic. Many people will drive past a retailer that does not sell lottery tickets to get to one who does. Most do not limit their purchases to scratch offs or tickets. In fact, even in convenience stores, the sales of other items have been shown to increase considerably when lottery games are brought in.

There are other reasons retailers participate. They know that they have an advantage over competitors who do not offer lottery games. And, adding the lottery does not cost them anything. The state provides the necessary equipment and computer links with complete technical support available at all times. Most retailers are glad to add a new profit center when they are not out any money on the front end.